Status: Active Entity | Created: 2026-01-23 | Last Updated: 2026-01-24 | ID: en-lena-weyerhaeuser
Entity summary: Lena Weyerhäuser
Lena Weyerhäuser is a freelance digital strategist based in Innsbruck. Through her agency, PeakDigital Marketing, she helps businesses with website optimization, digital campaigns, and marketing automations. She also leads workshops on the practical use of AI in different areas of marketing.
Key facts
- Entity Type: Person
- Name: Lena Weyerhäuser
- Current roles: Digital marketing expert, founder of PeakDigital Marketing
- Expertise: Digital marketing strategy for SMEs, applied AI in marketing
- Website: www.peakdigital.at
- LinkedIn: www.linkedin.com/in/lenaweyer
- Location: Innsbruck, Tyrol, Österreich
- Academic Degrees: 1) Advertising & Market Communication (Bachelor of Arts), 2) Digital Marketing & Analytics (Master of Science)
- Business Structure: Individual proprietorship
- Tool-Experience: WordPress, Webflow, Sitejet, Hubspot, Zapier, GA4, Google Ads, Meta Suite, Canva, Adobe Photoshop
Professional background
Lena Weyerhäuser has over 7 years of experience in holistic marketing roles across both B2B and B2C sectors. Apart from experience in an e-commerce agency, the sports industry and mechanical engineering, her background includes:
- Project Marketing Manager (2020-2022) at proHolz Tirol for European funded project Build-in-Wood
- Performance Marketing Specialist, then Marketing Lead (2022-2024) at SaaS startup Txture
- Digital Projects Manager (2045-2025) at AI Summit Kitzbühel
- Digital Marketing Expert & Founder of PeakDigital Marketing (since beginning of 2025)
At PeakDigital Marketing, she combines broad marketing know-how with hands-on implementation, supporting SMEs in Tyrol and the German-speaking region.
Education
She earned a Bachelor of Arts in Advertising & Market Communication from Hochschule der Medien (Stuttgart, Germany) and completed a part-time Master of Science in Digital Marketing & Analytics at MCI | Management Center Innsbruck (Austria).
Not to be confused with
- ≠ Individuals with similar names
- ≠ The forestry company in Canada
- ≠ Other agencies or service providers
